Going forward with my blog

In 2018 I think I felt a bit bummed out with my blog and social media platforms. I wasn’t happy with my content, my passion had fizzled out a bit, I just wasn’t proud of my platform anymore.

I’ve decided, going forward with my blog in 2019, that I’m going to incorporate more of my passions and personality in to this space on the internet that I call my own. I’m going to make it more of an online home. A safe space. I want it to be more me; I think I lost that for a while.

In this era of social media, it is becoming more and more difficult to be a blogger (or influencer), your digital footprint really needs to be just that. It cannot be like anyone else’s. It’s got to be yours and yours alone or nobody will remember it. Nobody will read it. It’s a sour truth. I mean, even media outlets nowadays have a time recommendation at the top of news articles, to encourage people to read. Society isn’t interested in reading anymore, it’s all about photos and aesthetic, but that’s a rant for another day.

jacket (Tk Maxx)

pinstripe trousers (Tk Maxx)

ankle boots (Kurt Geiger)

Yeah, it’s damn difficult to keep up with everything, and I believe we put so much pressure on ourselves that we burn out. I know I do it. I stopped creating regular content because I was looking at other bloggers doing their thing, and I felt like an amateur, I know fine well my photography is nothing to write home about but my passion is the writing; the sharing; the reporting; the blogging…

I think we have all forgotten about the magic and fine art of blogging. It’s not all about Instagram themes, flatlays, collaborations and competition. It’s about the writing. 

The amount of bloggers who do not proof-read their content before hitting that publish button, who merely blog for the benefits of collaborating and the title of being a blogger, there is so much more to it than that. Wow, this blog post has took a completely different turn from what I envisaged in my head, but I’m letting off a serious amount of steam right now and I’m going to keep on going. 

A lot of people want to become a blogger overnight, the growth takes time, one needs to be creative and daring with their space to find what works for them. Don’t do what everyone else is doing. Don’t let others influence your content, do what works for you, pour a little bit of you in to your space and let your personality and passions drive your content.

That’s the plan for me in 2019 anyway. I plan on writing more financial stuff: I’m a very passionate saver and have always had side-hustles to help me make extra cash and I want to start sharing that side of things with you guys. I want to write more lifestyle-related content sharing the big leaps in to adulthood that I will be taking this year. I want to be more open and talk about my relationship, sex-life, friendships and more about my mental illness. I want people to come on to my blog and to feel safe, feel they can connect, feel they can open up to me and talk to me if they wish. 

I want to stop dwelling on what I’m not good at, what my blog lacks, what other people are doing and I’m going to start focusing on what works for me. What I want to put out there, how I want to put it out there, that’s the plan anyway.

This was not meant to be an essay guys, but it is what it is, if you have made it to here and read the whole thing I salute you! Hey, maybe people do still enjoy reading these days, it just depends what the content is ;).

Take care, until next time,

Charlene McElhinney



  1. January 14, 2019 / 2:07 pm

    Hey!! Really enjoyed this and so much rang bells! I think there is space for blogging and the writing if it’s what you want to read. I made it to the end and was like you go girl!! I find its about finding followers / readers who want to see what your putting out there. The numbers game for me is gone. I just want people who like my stuff for what it is looking! I’m mega excited to see what you roll out especially the hustle stuff and relationship posts! Love reading those!!
    Here’s to 2019 xxx

    • charlenemcelhinney
      January 14, 2019 / 2:09 pm

      Thank you for the lovely comment and for taking the time to read my post. So glad someone else is in the same boat as me. Numbers are the least of my concern now I’m more concentrating on creating content I enjoy writing that other people enjoy reading. Thanks again lovely xxx

  2. January 14, 2019 / 3:58 pm

    I feel like I could have written a blog post super similar to this. I’ve never been super popular, but when I got into the technical side of content writing with freelancing last year, it definitely made me focus a lot more on the behind the scenes side of blogging. I thought about what would do well from a SEO perspective as opposed to what I wanted to write, and it killed my passion completely. I’m back to writing consistently this year and I’m determined to go back to my roots and start writing about the things I’m passionate about. I’m really excited to see what you have to bring to the table from a financial perspective; I love reading about other people’s side hustles, and I could always do with some more to keep me afloat!

  3. January 14, 2019 / 5:10 pm

    YES. I love this new direction, your blog should be about your passions. A post is always better when you can tell that the person cares about it. And it should be about the words more than the cute flatlays. I agree with every word of this. Although I’m almost guaranteed to miss a typo no matter how many times I proofread 😂 x


  4. January 14, 2019 / 5:15 pm

    Blogging for me has always been about having an outlet and just being able to meet likeminded people! I can’t wait to see what you post on your blog is 2019, I know it will be amazing!

    Love, Amie ❤
    The Curvaceous Vegan

  5. Lisa's Notebook
    January 14, 2019 / 5:16 pm

    Yessssss to this! I know exactly what you mean about looking around and being discouraged by the number of other bloggers who seem to be creating fabulous content. I love writing, which is why I started blogging in the first place. I’ve been lucky to work with some amazing brands through my blog but I want to carry on writing about things that I love too, like my garden. Thank you for this post, Charlene, I’m so glad you’ve fallen back in love with your blog (which looks amazing BTW) and I look forward to reading more about your side hustles for some tips this year! x

    Lisa | http://www.lisasnotebook.com

  6. January 14, 2019 / 5:16 pm

    I honestly feel like the audience can tell if you’re being true to yourself, or just trying to ‘fit in’, and it has a significant impact on trust and authenticity. I can’t wait to see what you come up with in the coming days, weeks and months!
    Britt | http://alternativelyspeaking.ca

  7. January 14, 2019 / 5:21 pm

    I really enjoyed this post and can really relate. It is so easy to get lost in the numbers, what others are doing, etc. So it is great to find your focus and do what you love. I love writing and I am going to put more effort into my blog!

  8. abbeylouisarose
    January 14, 2019 / 5:30 pm

    Such a relatable post, Charlene! “It’s not all about Instagram themes, flatlays, collaborations and competition. It’s about the writing” really struck a chord with me right now, I am a little bit too upset with crafting the perfect Insta theme right now and really, that’s not what blogging is all about! I want to get back into the joy of writing this year as well, I think that drawing your satisfaction with blogging from that rather than from collaborations and other people’s likes and comments is such a positive step to take!

  9. January 14, 2019 / 5:30 pm

    Amazing post lovely and I totally agree and relate to a lot of things you’ve said. It really is so hard to be a blogger and some new bloggers believe it’s such a quick route to success but really there’s so many hurdles to overcome and figure out. It’s always great to hear a new voice but like you said, that means your own voice has to be that much stronger, otherwise it won’t get heard. I definitely go through phases of feeling “meh” with my blog. I feel somewhere in the middle at the moment but I’m definitely creating more enjoyable content this year! Best of luck with the changes – I’d love to see more financial posts from you! xxx

  10. January 14, 2019 / 6:05 pm

    I really enjoyed this post Charlene. I feel the same, sometimes I look at my blog and I just think it just isn’t at the level as so many other bloggers and maybe that’s why I don’t get attention? But I’m also trying to ignore that and just blog to enjoy! xx


  11. aimsysantics
    January 14, 2019 / 7:27 pm

    Looking forward to seeing how your blog develops over the next year! It’s hard not to compare to others sometimes isn’t it?
    I felt super motivated at the start of the year, but had a bit of self doubt creep in (briefly!) yesterday. Onwards and upwards though, there is room for everyone in the big wide web!

    Aimsy xoxo


  12. January 14, 2019 / 10:43 pm

    I hope the fact that you have already had so many positive comments shows to you that you are an awesome blogger. For what its worth, I always think your content is brilliant which is why I love your blog!

  13. Mattea Sykes
    January 15, 2019 / 3:09 pm

    This is my first time viewing your blog and I’ll be definetely checking out your other posts. I’m starting a new blog and know I’m in it for the long run….. it will be hard and I will want to give up but that’s what separates the ones who succeed from the ones who don’t – not quitting.

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